Juicero
The $400 bag squeezer.
CAUSE OF DEATH: $120M in funding, defeated by fingers.
WiFi, Juice Bags, QR Codes, Hubris
27% hot · 11 votes
A $400 WiFi-connected juicer that squeezed proprietary juice bags you could only buy on subscription. Then Bloomberg discovered you could just squeeze the bags with your hands and get the same result. $120 million in VC funding, defeated by human fingers. The machine had more computing power than the Apollo missions, and its only job was to squeeze a bag.