Apple Car (Project Titan)
A decade of nothing.
CAUSE OF DEATH: Apple got bored after spending $10 billion.
Secrecy, Billions of Dollars, Unreleased Everything
30% hot · 10 votes
Apple spent 10 years and an estimated $10 billion designing a car that never existed. Thousands of engineers hired. Multiple pivots between full autonomy and assisted driving. In the end, Apple did what Apple does best: killed it quietly and pretended it never happened. Even Apple's trash can Mac is more real than this was.